What makes a website “good”? Organic search engine ranks that are high? Is there any worthwhile content? What is the customer experience? Or is it something quite different? While experts throughout the world disagree on how a website should look, they all agree that there is no single element that determines a website’s excellence. This is why optimizing your website for both search engines and visitors is such an important component of your overall online strategy. Here are six free SEO tools to assist you improve your website’s optimization.
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1. Google Search Console
Google Search Console works on a simple principle. It helps webmasters to monitor their website’s performance on Google. The console is also useful for troubleshooting your website, fixing indexing issues, requesting re-indexing for fresh material, and a variety of other functions. However, the console’s capacity to deliver search-related data is a key feature that makes it essential to webmasters. How frequently does your website appear in search results? What are the keywords for which you’re ranking? And how often do users visit your website?
2. Google Analytics
Understanding user behavior is critical for website optimization. Developing SEO techniques without first understanding what visitors do on your website is a lost cause, whether you’re an e-commerce site trying to increase conversions or an information site seeking to lengthen user time on your site. Webmasters can use Google Analytics to track user behavior as they explore a website. It captures data automatically and generates tailored reports to help you better understand user behavior. It’s also completely free to use.
3. Google Optimize
Google Optimize is the place to go if you want to try out a new feature on your website. Google Optimize is a free tool that allows webmasters to test different variations on a page, such as typefaces, calls to action, headlines, product content, and product positioning, and compare them to the desired goal. If you’re looking for a free tool to conduct A/B testing on your website, Google Optimize is the way to go. It also works hand-in-hand with Google Analytics.
4. PageSpeed Insights
PageSpeed Insights is another free Google tool that measures a website’s speed on desktop and mobile devices. On a scale of 0 to 100, it offers a score to each website. Websites with a score of over 90 are considered good, those with a score of 50 to 90 require improvement, and those with a score of less than 50 are deemed poor. The performance score is based on lab data, which means that performance is assessed in a controlled setting. PageSpeed provides webmasters with a clear picture of how users interact with their site.
Hotjar is a one-stop solution for qualitative data collection. It comes with a set of tools for creating heat maps, funnel tracking, user polls, surveys, and other qualitative data. Hotjar provides webmasters and SEO specialists with a variety of tools, is simple to use, and is completely free.
6. Screaming Frog
Screaming Frog is a crawler that examines your website for typical SEO problems. It can be used to discover broken links, duplicate content, redirects, extract useful data from a website, and analyze page titles and meta tags, among other things. Webmasters can use Screaming Frog to spot irregularities on a website and improve on areas that influence SEO rankings.
The sooner you begin optimizing your website, the better. Each of the tools listed above is simple to use and provides vital information for improving the performance of your website. While all of these tools are free, several of them also have a commercial version if you need it.