Having a popular account is not enough for companies running social media marketing campaigns, as well as for influencers looking to build their audience and land customers. Instagram tools are an absolute necessity if you want to improve your strategy on the platform.
Building a successful social media presence requires strong analytics to publicize your campaigns and powerful automation to keep your content up-to-date, even if you don’t have time to create and publish it yourself.
Your business is unique and so is your audience. Therefore, not all businesses will benefit from all the Instagram tools on this list. In fact, your business may only need one or two of these tools to achieve its goals.
The three metrics that matter
Regardless of your company’s industry, goals, or audience, there are three things you should focus on consistency, engagement, and results.
Find out how often your audience likes to see posts, usually at least once a day, but sometimes more, and then keep a schedule of posts at the pace they expect. This sends the message that your brand is trustworthy and also keeps your business on people’s minds as much as possible. Software publications automated can help you with this.
Your followers want to be heard and Instagram has some of the most engaged users on the internet. If you are going to have a successful account, you must maintain engagement. Follow those who follow you, like their posts and mentions, and always respond to their comments on your posts. In this list, you can find software that will help you build meaningful relationships with your audience, which will expand loyalty and brand awareness.
Social networks are constantly updated and changed. Performance metrics are an important way to find out what your audience likes, how their opinion is changing, and what to do next. The analysis tools provide data that inform the current and future success of the social networks of your company.
Without further ado, here are the 10 best Instagram tools marketers should use:
Best Instagram Tools for Marketers
Numbers are the key purpose when it comes to Instagram marketing, and SocialFox is a star player in this area. It’s simple and ready to help your business grow through a proven data-driven strategy.
Use this analysis tool to discover data about your audience, such as what time of day is best to reach them (reach), their favorite content, and even what is the most popular filter. Outperform the competition with metrics that show what works and what doesn’t.
Later helps you keep your content up to date with a posting calendar that automatically publishes at the time and day you schedule. You can create all of your content for the week (or even the month) using Later’s performance-based guidance and then let the platform do the rest. This Instagram tool also works on Pinterest and is ideal for businesses working on a budget.
3. Rival IQ
Keep a close eye on your competitors with Rival IQ. This tool gives you deep intelligence that will help your company get ahead of the race and stay there. Set benchmarks based on your rivals’ metrics and then track how you measure yourself in real-time.
4. Short Stack
Engagement is practically the whole purpose of using an application like Instagram to reach your audience. Getting your followers involved by giving them regular incentives is an immediate way to build brand awareness and presence. Short Stack makes people pay attention and talk about your business by automating content management.
Phlanx is like a Tinder for influencers. When they subscribe to Phlanx, companies have access to an Instagram influencer marketplace and they have access to the companies they are hiring. Everyone can check the statistics and profiles of others. Contract templates are available on Phlanx resources and companies to have all the information they need to choose the right influencers for their campaigns to explode.
When you want to keep an eye on your company’s reputation, find potential customers and generate publicity around your brand, BuzzSumo is the option. This app is a social listening tool that notifies you when your company is mentioned or when someone links to your site. Linking this tool with Instagram gives you the ability to join the conversation about your brand directly from the BuzzSumo dashboard, making it easy to take advantage of every opportunity to gain another follower.
7. Revive Social
Revive Social is one of the best Instagram tools for companies that may have a content archive, but don’t have time to share it. If your business is struggling to keep Instagram growing, Revive Social can help with content creation. Set it to automatically search for old posts with relevant and popular content, to post them again. This saves you time creating content and more people can see the posts that work for your brand.
Cybersecurity becomes increasingly difficult, with new challenges emerging all the time. Having all the passwords for your social media accounts (yes, you must have a different and secure one for each one), can be a real headache. LastPass has you covered, with its storage capacity and super-secure password creation, keeping everything in one place and away from hackers.
IFTTT, an acronym for ‘If This, Then That’, is among the best Instagram tools because it is so versatile. IFTTT joins with your other applications and software to create applets that act autonomously when activated. This means that you can set IFTTT to automatically post to Instagram every time you add something to your store, post a Facebook post, or even order a pizza. This is one of those fun apps that you just have to see in action to believe.
Bit.ly allows you to personalize and brand your links, making them easy to recognize and remember. When you share them on your Instagram profile or elsewhere, they are flagged for tracking and you always have access to their performance metrics in real-time. You never have to wonder if your links are working if you track them with Bitly.
2021 is already shaping up to be a great year, and with the pandemic and political frenzy continuing, it is more important than ever to cut the noise on social media. Use these tools to stand out and differentiate your content from endless viral memes and videos.