Every day thousands of small businesses are creating and many of them are closing their doors within 6 months. In most cases, small businesses don’t develop any website for their marketing purpose. In this article, we will focus on why you need a website for your small business.
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What is Website
A website is a virtual platform where you can display and sell your products, services, information, knowledge, etc.
Why Website is Important for a Small Business
Starting a business is always a difficult task for all. There are many works you have to manage at the same time while starting a business. On the other hand, you don’t have enough employees to handle the jobs.
In this situation, a website can become a handful of tools for displaying your products, services, etc. You can also sell those products, services, and information through the website. It will take a big investment, space, and workforce for displaying products, services, etc. without any website or virtual spaces.
A website plays a vital role to reach many people within a short time. On the other hand, it will take a long time and money to reach many people without a website or any other virtual spaces.
A website can be part of your digital marketing strategy. Comparing to conventional marketing, digital marketing is much cheaper. It requires a small workforce for digital marketing. On the other hand, conventional marketing needs a big workforce. Conventional marketing expenditure also higher compared to digital marketing.
What type of Business You Need for Your Business
There are many types of websites available. The E-commerce website, the marketplace, the B2B website, the B2C website, the business website, the service website, etc. Actually it depends on your business, what type of website you will develop.
You can hire a web developer at an affordable price to developing a dynamic website for your small business.
Tips to Get Traffic to Your Website
There are many ways to get traffic to your website. Before start marketing your website, you need to develop a digital marketing strategy for your website as per your business criteria. Below are the tips of getting traffic to your website:
- Search engine optimization
- Google AdWords
- Social media marketing
- Social media optimization
- Email marketing
Search Engine Optimization
SEO or search engine optimization is the best digital marketing technique. By doing SEO you will get the highest number of targeted traffic and sales conversion. Though SEO needs good investment and time comparing to other digital marketing tools SEO is the most cost-effective tool.
Google AdWords is a paid campaign for your website. It is easy to get traffic to your website. It can give you a fast result comparing to SEO. But in Google AdWords, the sales conversion rate is lower than SEO. You don’t need to do big investments for Google AdWords as it requires a small amount to start ads.
Social Media Marketing
Social media is the place where people spend their maximum time on the internet. There are many popular social media platforms such as YouTube, Facebook, Instagram, Pinterest, etc. All social media platforms have paid marketing campaign facilities. It is the fastest way to reach your targeted audience. You can get more traffic from social media marketing. Sales conversion rate is much lower in social media marketing comparing to SEO and Google AdWords.
Social Media Optimization
SMO or social media optimization is the nonpaid technique of social media marketing. Though social media optimization or SMO needs time, it can give you results for a long time. The sales conversion rate also higher in SMO than SMM. You don’t need to do big investments for social media optimization.
Email marketing is a very old digital marketing tool. But until now it is very effective. It can generate a very good number of visitors to your website. You can reach your target audience very easily through email marketing. Email marketing is less costly compared to other digital marketing tools. Though email marketing is good for generating traffic, the sales conversion rate is very low comparing to other popular digital marketing tools.
The website is an essential part of small business in 2020. It can develop your brand image as well as can be used as a digital marketing strategy. Digital marketing is less costly than conventional marketing. On the other hand, it can generate more traffic and sales. If you consider marketing costs, a website can reduce your marketing cost in many ways.