Amazon said its annual Prime day will take place in the second quarter, moving from its future in 2020, in its quarterly earnings report on Thursday. CFO Brian Olsavsky stated that the event would be held in June, during a press call.
“We will do so on a date when we feel our customers and suppliers will receive greater consideration,” said Olsavsky.
It also expressed concern about the possibility that transport slowdowns in July, travel plans and the impacts of the Olympics could slow down to a later Prime Day.
“We are looking forward to the return of Prime Day and are looking forward to making incredible savings for our customers while investing in opportunities for our small business partners to sell and keeping employees healthy,” said the representative from Amazon in a statement. “We’ll share more information in the near future and consumers can also say, ‘Alexa, keep me updated on Prime Day.'”
However, an image recently leaked to Kiplinger suggests that Amazon Prime Day 2021 will take place on July 12 and 13. After a delay to October last year due to a global pandemic, it looks like the Amazon Prime Day 2021 is returning to its summer scheduling.
There was speculation before Amazon’s announcement that Prime Day could again take place in July. The electrostatic giant held the event in that month since the beginning of Prime Day 2015, but it was pushed to October last year by the coronavirus pandemic.
The shopping event usually lasts for several days. The retailer offers reduced rates on a variety of products. Typically Amazon offers large sales of its own line of gadgets, including the Amazon Echo line of intelligent speakers and intelligent home gadgets.