As social media becomes more prevalent, businesses are continuously feeding their audiences new and entertaining material on a variety of channels and customers are starting to expect this from brands. In order to enhance engagement, nurture consumers through the buyer’s journey, and generate more conversions, you’ll need a good eCommerce marketing approach.
Advantages of Content Marketing
You may use content marketing to boost your eCommerce strategy whether you’re just getting started or want to improve the content you currently have.
Then, be there, whether it’s through answering questions on forums, responding to comments in social networking sites, etc. It’s important to note that online firms aren’t restricted to merely providing content for their own sites.
Your brand is being discussed by prospects, leads and consumers outside of your website, so it’s crucial to listen and engage with them! When commenting on other sites, such as Quora, remember to deliver legitimate answers rather than pushing your items (that’s what paid ads are for, afterall).
Increase Website Traffic
Companies should also use content such as blogs and downloadable eBooks, case studies, infographics and white papers to boost website traffic in addition to an effective eCommerce SEO approach.
Publishing a variety of valuable and relevant content pieces will keep your audience coming back for more. In order to assist keep your content organized, we recommend establishing a mailing cadence. This will let your audience know when to anticipate your content.
As your store’s content grows, so does the number of ways users can find your store. Keep in mind that you should distribute your material throughout your favorite social media channels to stimulate additional interaction.
Enhance your brand’s visibility
As a result, your website’s search engine rankings will improve and more people will view your material if you continuously post useful content relating to your audience and business.
More than just recognizing your brand, brand awareness encompasses a wide range of factors. This is excellent, but having your audience grasp the unique aspects that make your brand stand out will have a greater impact.
Concentrate on the “why” of your brand to achieve this. Is there a reason for your company’s actions? Join online forums or comment on people’ posts on social media to develop your brand image and generate exposure.
For further engagement, link your most recent material (whether it’s a blog or webinar) to older (and related) content pieces in order to teach users what your brand is all about.
Boost Your Social Media Followers
Implementing a social media branding strategy is one of the largest assets and benefits of content marketing. While reading paragraphs of text might be tedious, consuming visual content is considerably easier for us (and, to be honest, more enjoyable).
It has been found by HubSpot that content with relevant images receives 94 percent more views than material without images. And 80% of customers indicated ‘authenticity of content’ is the most influencing aspect in their decision to become a follower of a business.
Incorporate relevant and compelling images and videos into your social media posts to attract more consumers and expand your following.
We advocate establishing your brand as an industry authority to assist build consumer confidence. For a successful customer relationship, provide material that offers credible answers and helpful guidance. This will keep consumers coming back for more.
Consider connecting with folks who have shared your work on social media and those who have commented on it. Taking the time to respond to social media comments and engage with your audience in public shows that your business is a reliable source for specialized information on a certain subject.
Build Authority & Credibility
When compared to other businesses, how does mine stand out? Why should consumers believe in my company’s reputation? A content marketing plan must address all of these considerations.
How well they communicate their expertise to their audience determines whether or not they succeed or fail. Creating a content marketing strategy that showcases your business’s sector expertise is highly recommended.
To demonstrate our experience and outcomes, Groove Commerce uses blog posts, case studies, webinars, and downloadable tools. By establishing our authority and credibility, we’re demonstrating our ability to deliver meaningful results for a variety of enterprises.
Use Automation Tools to Save Time & Share More Content
A wide range of eCommerce marketing tools are available for you to choose from. Use a single application to manage all parts of your content marketing. Personalize your content and customize messages to different audience segments all in one location.
Get detailed information on the performance of your content, and let your online marketing assets produce leads. Email and social media cadence can be adjusted using automation technologies. This frees up your precious working hours so that you can focus on more important tasks.
How To Speed Up The Purchasing Process
When they first learn about your business, most individuals won’t make a purchase and that’s just great.. In the buyer’s journey, consumers go through a series of steps to make a purchase.
View this TechMag infographic to discover more about the buyer’s journey.
A business must meet clients where they are in the buyer’s journey if they want the benefits of Content Marketing in its fullest form to be realized. Or, tailor information to people in the awareness, contemplation and decision stages to maximize engagement and quicken the buying process.
When it comes to larger purchases, such as a new home or working with a service-based organization, the buyer’s journey takes a lot longer. If you want to speed up the process, use inbound marketing techniques to lead customers on their way to a purchase decision.
Get More Qualified Leads
Gated landing pages are used by Groove for long-form material, such as eBooks and webinar recordings. For visitors to have access to your content, they must complete out a form.
A gated content is typically designated for higher-quality content that is beneficial to your target audience. Those who find your content valuable will readily join up for seminars, manuals, etc.
As a result of content marketing, you can capture higher-qualified leads via email submission forms. Segment users based on the content they’re interested in once they’ve been gathered. Use email to maintain contact with those leads and convert them into clients.
Retargeting Audiences at Scale
In order to retarget consumers with information that is relevant to them, you need to analyze the performance of your material. Check out your content’s viewers and set up display advertisements to target them with similar products/services.
As an example, let’s look at our most recent webinar, eCommerce SEO Strategies To Increase Organic Rankings. To better nurture those visitors, our marketing team might set up display advertisements promoting Groove’s SEO services to better nurture those visitors.
Providing an excellent user experience and the opportunity to learn more about Groove’s relevant marketing services is the goal of retargeting that particular segment of users.
Let us hope that these 10 reasons to start creating new, unique content will encourage you to do so as well. In each piece of content that you share, remember to be real, reflect your brand’s personality, and build your tone of voice by being yourself.