How to Promote Your Business on TikTok
Are you confused by the hottest new TikTok social media platform? Some think it’s probably a lip-syncing video app for young people, but this is a lot more than that.
You can present your company or product to a large public when you use TikTok correctly. Indeed, TikTok has 500 million users worldwide and, according to InfluencerMarketingHub, was Apple’s most downloaded application in Q1 2018.
Like all other social media companies, TikTok provides an opportunity for businesses to promote and reach customers. But it takes a carefully executed plan to best use a medium of 15-second music-backed videos – or your attempt to go viral can end up being a tricky experience for your followers.
Of course, TikTok isn’t the right platform for every type of company. Here’s you can find everything that you want to know about TikTok ads.
What is TikTok?
TikTok is a short video application that can typically upload for 15 seconds. The user can choose any song as a soundtrack background. Initially, the app was used for lip-synching, but since then the contents have expanded to include comedy, tutorials, political comments, sports, etc. Thus, TikTok uses vertical video, as opposed to Youtube.
How Do I Promote Business on TikTok?
On TikTok companies can promote their brand in several key ways:
- Just start your brand channel and get your videos posted.
- Sign up for TikTok for Business, which lets you pay to encourage specific audiences to promote your TikTok content.
- Discuss with a TikTok influence person who can promote your product or service with a wide audience.
How Will Users Discover My TikToks?
Regardless of the number of followers, your video can be viral and reach hundreds, thousands, or millions of users. That’s because every new TikTok is shown in the “For You” feed, even if it doesn’t follow you. If the video is successful, it will be displayed on the feeds of many more users, etc. The key, therefore, is to make content fun and attractive.
What is the TikTok Challenge?
TikTok is extremely popular with challenges and is a great way to generate engagement for your business.
A challenge is that users are called to record a certain activity, such as a dance. a relevant hashtag. Or something even more stupid.
Should I Make My Own TikToks or Hire Someone?
You probably chomping at the point in creating your own TikToks if you’re full of trust and creativity. Go for that! Go for it!
Other people may need a hand to help. There are a large number of TikTok-related sellers in Fiverr that fit any budget. You can find it on Fiverr, whether your brilliant viral video needs help to choreograph a dance or someone to create content for your channel simply.
How Do TikTok Ads Work?
TikTok ads work just like other platforms in social media. You can focus your campaigns narrowly to reach certain population groups. Set a budget for the amount you want to spend on reaching users. Input ads include a pop-up button to help users click on and learn more or make a purchase. Input ads are provided with a pop-up button. You can hire someone to set up your TikTok ads account if you are not sure how to get started.
Strategies to Promote your Business on TikTok
Know about the platform
You’d like to join a social media platform the last thing and look as if you don’t know what you’re doing. You need to study the platform to avoid being hampered by users on TikTok. By examining what kind of content TikTok works and how you communicate on the platform with others, your business can naturally fit into the culture.
TikTok is about content that’s fun and attractive visually. Look at the TikTok trend page and there’ll be tons of stupid videos that hit songs.
The app isn’t the place to take a severe sit-down. The GlobalWebIndex states that TikTok is used mainly by people aged from 16 to 24, so if you want to be successful on the platform you have to connect with them creatively.
Create fun content
Now that you are aware of TikTok, it’s time to build your own fun creative content. Create your own content is one of the easiest and cheapest ways to encourage your TikTok business. In addition, one of the main advantages of TikTok is that highly polished videos are not required for you. Take your smartphone out and begin to film.
Although wacky videos on TikTok are often popular, do not try to create an unpleasant Meme, unless this is the style of your company.
In a fun video demonstration, Lush displays its products for instance.
Keep it straightforward. A light-hearted video showing your products is more authentic than if your company tries to create and fail a viral memory.
Launch a hashtag challenge
The launch of a hashtag challenge is another way to promote your business on TikTok. A challenge is when TikTok users are encouraged to create, re-create, and add their branded hashtags.
The brand Guess, for example, was one of the first to introduce a hashtag. TikTok users were encouraged to film with the #InMyDenim hashtag on Guess’ new denim line.
And recently, Chipotle’s #GuacDance campaign was the highest-performing branded challenge for TikTok in the US – as stated in this MobileMarketer article. The promotion led to Chipotle’s greatest guacamole day ever with the condiment served more than 800,000 sides.
Not only promotes your business but also promotes user interaction and engagement with a fun Hashtag challenge.
Work with TikTok influencers
The influencers of TikTok may not be huge yet, but they will be, and you can work on the platform with them to expand your reach. Generation Z is typically against anything like a traditional advertisement. Working with influencers of TikTok can therefore really help you connect to this user generation.
Again, speaking of Chipotle, they were working with influencer David Dobrik for a paid marketing campaign for the #ChipotleLidFlip challenge.
If TikTok marketing influences results, just ensure that the audience of the influencer is in line with the target audience. You can search for online tools to search bios in TikTok, find mentions of other brands, the most popular languages for an influence audience, and more to find the right influencer for your business.
Take advantage of TikTok advertising
It took some time, but TikTok has just released ads on its platform. Four different ad types are available in TikTok including:
- Infeed Native Content: This ad type is similar to Snapchat or Instagram ads and supports a wide range of features such as clicking or downloading apps.
- Brand Takeovers: This enables TikTok to be adopted by brands during the day. You can create images, GIFs, and videos that contain built-in links to landing pages or hashtags.
- Hashtag Challenges: You can use the advanced hashtags to make more involvement instead of trying to make your own hashtag challenge viral.
- Branded Lenses: Snapchat 2D and 3D lenses for faces and photographs are like branded lenses.
Ads can help you reach a ton of users on the Platform, like any social media platform. TikTok also offers accurate targeting to ensure that your ads reach the exact users interested in what you can offer.
So is TikTok a little more meaningful for you now? Tiktok is the perfect place to capture your attention when your business has a younger target audience. So, Fiverr can help to hire experienced freelance influencers to promote your business. Make sure that you get the most out of your TikTok promotion strategy with these tips.