Search Engine Optimisation (SEO) is more than simply adding a few keywords to website content and hoping for the best. It involves optimizing every aspect of your design and integrating your marketing efforts to improve engagement levels and prove your credibility as a business. It’s equally as important to strive for high quality, relevant, and well-structured written content that will comply with Google’s preferences.
To make sure you have access to all the right resources and technical skills to facilitate your SEO success, you need a reliable SEO company that knows what it takes to drive results. However, with a huge number of companies all claiming to be the best and most reliable, it can be hard to filter through the noise and find a team that is regularly engaging with, and responding to the changes in Google’s algorithms.
There are multiple factors that tie into the success of an SEO account, so the company you choose need to demonstrate adaptability and drive-by trialing different methods and keeping track of progress. But to begin the selection process and find a company that responds to your needs, here are some points that will help guide you in the right direction!
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Consider the Company’s Specialties
A lot of companies offer SEO as a sub-service, but the ones who achieve the best results are specialists. Running an SEO account involves retrieving data, analyzing competitors, observing the market to isolate the most appropriate keywords, and integrating strategies to maximize the benefit.
For example, SEO marketing might consist of both on-page and off-page SEO. The on-page work involves optimizing the website itself, whereas the off-page SEO is work done externally e.g. building pages, backlinking, and even the way you tie in social media. Various online tools and resources are available to help companies assess the performance of your on-page and off-page SEO such as SEM Rush and Yoast, so it’s worth asking what different areas of marketing your SEO team will target as part of their strategy. If it sounds like they tackle it holistically, your much more likely to see the results you’ve been looking for!
Go Through Their References and Reviews
There’s no form of advertising more powerful than word of mouth because when it comes to SEO, having a good relationship with your company is vital. Results might be slow to accumulate with the competition and algorithm fluctuation, but if your company can at least maintain good communication and prove that they’re continually striving to keep things moving in the right direction, then you’ve got a reliable team behind you.
We recommend checking out platforms like Google, Yelp, or even Glassdoor to look into experiences that others in your position have had. Anyone with a platform can say that they’re the best, but the unbiased opinions from other customers can effectively make or break your decision! If the company truly has a successful portfolio, they probably wouldn’t mind even sharing some case studies for reference.
Follow their Social Accounts and Check Their Blogs
Quality of content is crucial to a successful SEO campaign, especially as Google becomes more and more particular about structure, layout, relevance, and the general substance of the content. By studying the kind of information provided by different SEO companies, you can get a general idea of the standard of their work. Blog posts, social media pages, and even e-mail newsletters are good places to look!
Leading by Example
As they say, the proof is in the pudding. The most efficient form of research when it comes to narrowing down the right SEO company is identifying who ranks well for keywords relating to SEO services. These keywords are undoubtedly among the most competitive in the online space because marketing companies know better than anyone how crucial it is to maintain a strong presence.
Don’t Fall in the Trap
While searching for SEO companies, you will come across thousands of websites that offer instant leads, overnight rankings, a large number of backlinks, and other such SEO services that are almost impossible to achieve in a day. Trying to trick Google into giving you a higher ranking is actually referred to as “black hat” tactics, and if you’re discovered then Google will actually penalize you for malpractice. So, while they might have a dramatic impact, to begin with, it’s definitely not sustainable for your business.
The alternative to “black hat” tactics is “white hat” tactics, which is what you’re looking for when it comes to organic growth. A good SEO company adelaidewill help you better your content in response to Google’s preferences, as opposed to tricking your way into a better position. That’s why SEO campaigns can sometimes be slow to take off, even when you have a fantastic company by your side.