The wait is finally over for Apple fans in Pakistan. The iPhone 17 series has officially arrived in Pakistan through Mercantile, the exclusive Apple-authorized distributor, with all devices now available across its retail network. The latest lineup features four distinct models: the iPhone 17, iPhone 17 Pro, iPhone 17 Pro Max, and the revolutionary iPhone 17 Air, which has become the thinnest iPhone ever created.
What makes this launch particularly significant is that every device comes with full PTA approval, ensuring network compatibility and legitimate warranty support throughout Pakistan. For consumers who’ve been waiting to upgrade, this official launch eliminates the risks associated with grey market purchases, including lack of warranty, potential device tampering, and inflated pricing. Whether you’re in Karachi, Lahore, Islamabad, or any other major city, authorized retailers now have stock ready for purchase. Here’s everything you need to know about the iPhone 17 series price in Pakistan, complete specifications, and what makes these devices worth the investment.
Official iPhone 17 Series Price in Pakistan
Pricing for the iPhone 17 series in Pakistan starts at PKR 399,000 for the base model of the iPhone 17, while the iPhone Air is priced from PKR 480,000. The iPhone 17 Pro starts at PKR 520,500, and the Pro Max model is available for up to PKR 732,000 for the 1TB version.
Complete Price Breakdown
iPhone 17 (Base Model)
- 256GB: PKR 399,000
- 512GB: PKR 482,500
iPhone 17 Air
- 256GB: PKR 480,000
- 512GB: PKR 563,000
- 1TB: PKR 646,500
iPhone 17 Pro
- 256GB: PKR 520,500
- 512GB: PKR 603,500
- 1TB: PKR 686,500
iPhone 17 Pro Max
- 256GB: PKR 565,000
- 512GB: PKR 648,500
- 1TB: PKR 732,000
These prices reflect the additional costs of import duties, taxes, and PTA registration, making them significantly higher than US prices. In the US, the iPhone 17 Pro Max starts at $1,199, roughly translating to PKR 565,000 locally, with the price difference mainly due to additional costs incurred during the import and registration process.
Why Buy from Authorized Distributors?
Purchasing through Mercantile Pakistan, the official Apple distributor, offers several crucial advantages over grey market alternatives:
- Full PTA Approval: All devices come pre-registered with Pakistan Telecommunication Authority, ensuring seamless network connectivity
- Official Warranty: Complete after-sales support and service coverage
- Genuine Products: Guaranteed authentic Apple devices without risk of tampering
- No Hidden Costs: Transparent pricing without surprise PTA tax bills later
- Retail Network: Available across major cities through authorized partners
Jazz has partnered with Mercantile Pakistan to launch the iPhone 17 series through authorized channels, ensuring genuine Apple products and providing consumers with confidence and peace of mind.
iPhone 17: The Best Value Option
The standard iPhone 17 offers exceptional value for users who want flagship features without the premium price tag. It has a beautiful, durable design available in five refined colors: Lavender, Mist Blue, Sage, Black, and White.
Key Features
The iPhone 17 features a brighter, larger ProMotion display at 6.3 inches, which achieves a refresh rate of 120 Hz, equipped with the Apple A19 chip, at least 256GB of memory, and shows significant improvements in features, battery life, and cameras.
- Display: 6.3-inch Super Retina XDR with ProMotion (120Hz)
- Processor: A19 chip with 6-core CPU and 5-core GPU
- Camera System: 48MP Dual Fusion camera system
- Front Camera: 18MP Center Stage camera
- Durability: Ceramic Shield 2 with 3x better scratch resistance
- Battery: All-day battery life with fast charging (50% in 20 minutes)
The 48MP Dual Fusion camera system includes a 48MP Fusion Main camera and a 48MP Fusion Ultra Wide camera with support for super-high-resolution photos.
iPhone 17 Air: Ultra-Thin Innovation
The iPhone 17 Air represents a breakthrough in smartphone design, being the thinnest iPhone ever created while maintaining pro-level performance.
Standout Features
- Design: Thinnest iPhone with polished titanium frame
- Processor: A19 Pro chip (same as Pro models)
- Display: 6.5-inch Super Retina XDR with ProMotion
- Durability: 4x more crack-resistant Ceramic Shield back
- Camera: 48MP Fusion Main camera with 2x Telephoto
The Air model bridges the gap between the standard iPhone 17 and Pro models, offering premium build quality and power in an incredibly slim form factor.
Also Read: Apple Unveiled iPhone 17 Series Launch Date
iPhone 17 Pro and Pro Max: Ultimate Performance
For professionals and enthusiasts, the iPhone 17 Pro and Pro Max deliver Apple’s most advanced technology.
Revolutionary Design and Performance
Both models feature A19 Pro, the most powerful and efficient chip for iPhone yet, enabling advanced camera systems, next-level mobile gaming, and Apple Intelligence, built with an Apple-designed vapor chamber that is laser-welded into a strong, light, and thermally conductive aluminum unibody.
Color Options: Cosmic Orange, Deep Blue, Silver
Display Technology
- Pro: 6.3-inch Super Retina XDR
- Pro Max: 6.9-inch Super Retina XDR
- Both support 3,000 nits peak brightness with ProMotion 120Hz
Advanced Camera System
Three 48MP Fusion cameras — Main, Ultra Wide, and an all-new Telephoto — offer the equivalent of eight lenses, including the longest optical-quality zoom ever on iPhone with 8x optical zoom at 200mm.
Key camera specifications:
- 48MP Main, Ultra Wide, and Telephoto lenses
- New tetraprism design with 56% larger sensor
- 4x optical zoom at 100mm for portraiture
- 8x optical zoom at 200mm for maximum reach
- 18MP Center Stage front camera
- Dual Capture video recording
Performance and Battery
When paired with the Apple-designed vapor chamber, A19 Pro enables iPhone 17 Pro and Pro Max to deliver up to 40 percent better sustained performance than the previous generation, ideal for gaming, video editing, and running large local language models.
- RAM: 12GB for seamless multitasking
- Neural Engine: 16-core for AI tasks
- Connectivity: Wi-Fi 7, Bluetooth 6, 5G
- Battery Life: Longest battery life in any iPhone to date
Technical Specifications Comparison
| Feature | iPhone 17 | iPhone 17 Air | iPhone 17 Pro | iPhone 17 Pro Max |
|---|---|---|---|---|
| Display | 6.3″ | 6.5″ | 6.3″ | 6.9″ |
| Chip | A19 | A19 Pro | A19 Pro | A19 Pro |
| RAM | 8GB | 12GB | 12GB | 12GB |
| Rear Cameras | Dual 48MP | Single 48MP | Triple 48MP | Triple 48MP |
| Optical Zoom | 2x | 2x | 8x | 8x |
| Material | Aluminum | Titanium | Aluminum | Aluminum |
| Starting Price | PKR 399,000 | PKR 480,000 | PKR 520,500 | PKR 565,000 |
Understanding PTA Taxes and Approval
For those considering importing an iPhone 17 from abroad, understanding PTA tax is essential. Adding PTA taxes on passport (Rs. 128,766) and on CNIC (Rs. 154,293) to the base iPhone 17 priced at $799, the cost adds up significantly.
Why PTA Approval Matters:
- Enables use of Pakistani SIM cards
- Prevents device blocking after 60 days
- Provides legal warranty coverage
- Ensures full network compatibility
Buying a PTA-approved iPhone 17 from Mercantile eliminates the hassle of separate registration and potential device blocking issues.
Where to Buy in Pakistan
The iPhone 17 series is available through multiple authorized channels:
- Mercantile Retail Partners: Official Apple distributor network across Pakistan
- Jazz Stores: Partnership with Mercantile for value-added packages
- Authorized Resellers: Selected premium retailers in major cities
Availability spans all major cities including Karachi, Lahore, Islamabad, Rawalpindi, Faisalabad, Multan, Peshawar, and Hyderabad.
Should You Upgrade?
The iPhone 17 series brings meaningful improvements over previous generations:
Upgrade if you have:
- iPhone 14 or older: Significant performance and camera upgrades
- Need for better battery life: Up to 30% improvement in video playback
- Want ProMotion display: Now available on base iPhone 17
- Photography enthusiasts: 48MP cameras across the lineup
Consider waiting if:
- You own iPhone 16 Pro: Incremental upgrade unless you need specific Pro features
- Budget constraints: Prices are premium in Pakistan due to taxes
- Waiting for deals: Prices may stabilize after initial launch period
Apple Intelligence and Software Features
All iPhone 17 models support Apple Intelligence, the company’s AI-powered feature set that includes:
- Live Translation for real-time language conversion
- Image Playground for creative content generation
- Writing Tools for enhanced productivity
- Clean Up feature for photo editing
- Visual Intelligence through Camera Control
These features leverage the powerful A19 chip and Neural Engine to deliver on-device AI capabilities without compromising privacy.
Conclusion
The official launch of the iPhone 17 series in Pakistan through Mercantile brings peace of mind with PTA-approved devices, authentic warranty coverage, and reliable after-sales support. While prices range from PKR 399,000 to PKR 732,000 depending on the model and storage capacity, customers get access to Apple’s most advanced technology including the powerful A19 chip, professional-grade camera systems, and stunning ProMotion displays. Whether you choose the value-packed iPhone 17, the ultra-thin iPhone 17 Air, or the performance-focused Pro models, purchasing through authorized channels ensures you’re making a safe investment in cutting-edge technology with complete local support.
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