Xbox Game Pass Decreases Game Sales Says Microsoft
Do you know Xbox Game Pass Decreases Game Sales Says Microsoft? Microsoft acknowledged that the Xbox Game Pass, which provides a variety of games to its users, has a detrimental impact on game sales. According to reports, the tech giant provided the UK Competition and Markets Authority (UK CMA) with supporting documentation as the regulator reviews its acquisition of Activision Blizzard.
LOS ANGELES, CA – JUNE 10: Ashley Speicher, Xbox Game Pass executive, speaks on June 10, 2018, in Los Angeles, California, at the Microsoft Theater during the Microsoft xBox E3 briefing.
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Xbox Game Pass Affects Game Sales
According to a recent article by Kotaku, Microsoft’s Xbox Game Pass is eating away at the sales of video game titles, according to the UK CMA’s provisional findings. It claims that as soon as games are included in the Xbox Game Pass subscription service, their sales begin to fall.
Microsoft first launched its gaming subscription service in 2017, and it has been popular ever since. For a comparatively inexpensive monthly or yearly price, it provides its customers with access to a variety of games. Additionally, they could be able to get cheaper DLCs and other special advantages.
A close-up of an Xbox One controller on March 28, 2019, in London, England, during the first day of the 2019 ePremier League Finals at Gfinity Arena.
But this time, Microsoft provided evidence to the UK CMA that Game Pass does indeed reduce the sales of videogames.
“Microsoft also submitted that its internal data reveals a [redacted]% reduction in basic game sales twelve months following their addition to Game Pass,” the provisional report of the CMA states.
Phil Spencer Previously Says Otherwise
According to Game Spot, the Xbox CEO earlier claimed in an interview from 2018 that the Game Pass programme truly boosts sales of video game software.
LOS ANGELES, CA – JUNE 10: Phil Spencer, vice president of Microsoft Game Studios at Microsoft Corp., talks at a news conference for the Microsoft Xbox at the Electronic Entertainment Expo at the Galen Center on June 10, 2013 in Los Angeles, California.
According to him, “putting a game like ‘Forza Horizon 4’ on Game Pass quickly results in more players, which in turn increases game sales.”
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Spencer admits that “some people have questioned that.”
Nevertheless, Xbox’s top executive claims that the release of “State of Decay 2” supports his assertion. When the game first appeared on Game Pass, according to the US NPD, “this game was selling pretty well,” he continued.
In essence, it seems that the Xbox CEO previously claimed that the gaming subscription service is assisting game sales once they are added to the Game Pass library.
Microsoft recently provided information to the UK CMA, which is investigating its acquisition of Activision Blizzard, indicating Game Pass had a detrimental impact on game sales.