The social network TikTok has been talked about a lot since 2018, the year in which the application passed Instagram with more than a billion downloads. The app continues to grow and stay the course with more downloads each year than other established platforms. TikTok has overtaken Facebook in 2020, becoming the most downloaded application.

The Finbold just revealed that in 2020, TikTok had more than 660.12 million downloads from the Apple App Store and the Google Play Store, making it now the most popular video app in the year, globally.

Why has TikTok become the World’s Most Popular Video App?

TikTok’s growth accelerated at the start of last year, and the report highlights some of the driving factors. According to the research report: “ The application has grown rapidly in the wake of the coronavirus pandemic, especially with emerging lockdowns. During this time, many people had to stay home, and apps like TikTok kept people engaged. ”

The growth of the app is also due to factors like the ability to offer users another way to share content online by creating short videos with music, filters and other captivating features.

This success is also explained by the fact that TikTok continues to multiply new features on its platform. Recently, for example, the application announced the extension of the length of videos from one to three minutes and in June, Tiktok launched Jump, an interactive video system that allows users to include links and widgets in their contents. The social network could also overshadow Linkedin with a new platform allowing users to apply for job offers.

Interestingly, TikTok has grown steadily despite the many issues surrounding privacy. In the United States, the app was nearly banned after the government accused ByteDance , the app’s parent company, of selling user data to the Chinese government. Sanctions were lifted last month by Joe Biden.

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