A major upheaval in the digital environment is on the horizon, and it’ll be known as the metaverse.
Users will be able to experience the web in a lot more immersive, increasingly independent way thanks to this huge network of virtual environments.
Being worried as a marketer is reasonable as this seems far futuristic thought begins to become a reality. However, big change also brings immense opportunity.
The advent of the metaverse will broaden established digital marketing disciplines while also producing a slew of interesting new roles—all of which might be yours provided you have the necessary talents.
Before we get into the occupations that might exist in the metaverse, let’s take a look at why it’s so crucial to pay attention to this brave new world.
Table of Contents
- 1 Why should I pay attention to the metaverse?
- 2 What jobs will exist in the age of the metaverse?
- 3 How do I look for jobs in the metaverse?
- 4 Metaverse jobs with no experience required
- 5 Metaverse jobs for remote workers and freelancers
Why should I pay attention to the metaverse?
To begin with, as with most new digital concepts or playfields, if you don’t keep up with the developments, you will lag behind as a digital marketer.
Second, researchers believe that by 2024, the metaverse market will be worth a whopping $800 billion.
As the adoption of immersive technology continues to rise and the engagement of existing social media spaces such as Facebook begins to decline, connecting with customers in new, more personalized ways will become increasingly important in order to spark genuine engagement and provide a level of value that inspires loyalty.
The most effective method to win over the new wave of digital natives—including gen Z and the emerging generation alpha—will be to use gamification, augmented reality (AR), and virtual reality (VR) and become creative with these highly-experiential mediums.
Many major brands are already dipping their toes into the metaverse with joint campaigns like this one between luxury brand Balenciaga and the massively popular game Fortnite: Battle Royale.
Fortnite gamers may now purchase Balenciaga items for their avatars in the game, resulting in a significant increase in brand recognition as well as an additional layer of marketing engagement.
Balenciaga skins (virtual clothing that players can purchase in-game) cost 1000 V-Bucks, which is roughly $8 dollars, and these cross-branded garments may also be purchased in real life.
While the specific revenue and engagement data for the campaign is still unknown, the brand’s success with its prior Afterworld game collaboration implies it will reach a highly responsive new audience. With an intriguing collaboration with Barbie, the company has also been actively researching marketing ideas in NFTs.
For creative content marketing in the age of the metaverse, check out our important guide on how to advertise on Twitch.
What jobs will exist in the age of the metaverse?
Let’s take a look at three of the best jobs for digital marketers in the Metaverse that are likely to exist in this new immersive digital world now that you’re in the metaverse mindset.
1. Metaverse ecosystem manager
Average salary: ca. $88,000
While visionaries like Mark Zuckerberg are pouring money into the metaverse, a slew of related technologies, platforms, and breakthroughs will need to work together without snags for this brave new digital world to function smoothly.
However, with technological know-how, user experience (UX) designers and marketing campaign or project managers might position themselves as ecosystem managers, connecting together tools, concepts, and necessary players to ensure smooth, frictionless, and safe sectors of the metaverse.
Under the umbrella of this branch of the metaverse ecosystem, a slew of related occupations are anticipated to emerge, including:
- Metaverse developer
- Metaverse architect
- 3D artist or design specialist
2. Metaverse storyteller
Average salary: ca. $48,000 to $75,000
Brand storytelling is an important part of content marketing, and there will be more opportunities to tell inspiring, immersive, and mind-blowing stories in the metaverse than ever before.
Metaverse storytellers will be responsible for identifying key content marketing opportunities through gaming platform collaborations (e.g. in-game purchases or branded quests or challenges) and immersive experiences, such as time-traveling narratives (like National Geographic’s Explore VR or The Walking Dead’s: Saints and Sinners) and virtual product collection walkthroughs, in the realm of extended reality (XR), which encompasses gamification, AR, and VR.
With so many platforms, touchpoints, and realities to explore, the metaverse storyteller’s imagination is truly limitless. If you’re good at content marketing, learning about immersive storytelling concepts could put you on the fast track to metaverse marketing success.
3. Metaverse community manager
Average salary: ca. $58,000
The current function of the digital community manager is critical for maintaining open lines of communication between the brand and the consumer while also identifying new trends and insights that can help drive innovation. Executives in social media marketing carry the same weight across a variety of channels.
The function of community and social media manager or executive in the metaverse will essentially migrate to another dimension, with a slew of extended reality touchpoints to cover and explore.
Community managers will create avatars and enter virtual environments to play alongside immersive gamers, setting up dialogues, acting as virtual brand tour guides, and providing a level of customization that was once unthinkable but is now the norm.
So, these are the three sections of the digital marketing universe that are most likely to open up the most opportunities as we speed towards the period of the metaverse, but new positions will undoubtedly develop on a regular basis as the environment evolves.
How do I look for jobs in the metaverse?
To survive in the new digital environment, it is more than advisable to immerse yourself in it for yourself, in addition to learning the abilities you will need to cultivate in the metaverse and choosing a prospective niche.
You can gain a good understanding of how consumers want to connect with companies in the metaverse by keeping up with the current trends and news, evaluating the campaigns, concepts, and content of major brands across industries, and testing out various tools, and platforms, or games.
If you adopt a metaverse attitude, you will not only develop the confidence to seize new possibilities, but you will also make professional contacts that will lead to new posts or vacancies in the sectors of your choice, which you can apply for.
Metaverse jobs with no experience required
One of the nicest aspects of the metaverse is that, because it is so new, the professional playing field is quite level.
Examine the spec and description carefully before applying for a metaverse job, and consider how you might use these skills in the metaverse. If you do your homework on the subject and get any relevant experience, you’ll have a good chance of landing a lucrative and gratifying job.
Metaverse jobs for remote workers and freelancers
Brands and corporations are already hiring remote and freelance talent for metaverse-based employment, believe it or not.
Carry out your study to identify what roles are in demand right now, and then take the time to optimize your professional profiles (and keep an eye on your online reputation) in order to attract suitable companies or land profitable metaverse job roles.
Here are some examples of remote or freelance employment that companies are now promoting to help you get started:
- Metaverse marketing manager
- Metaverse business strategist
- NFT and gaming marketing manager
- Strategic metaverse campaign manager
Gaining new digital marketing abilities before you start job seeking in the metaverse will place you in the best possible position.