Do you know Why SEO is Crucial in Boosting Sales on Hotel Websites? The entire pandemic crisis has drastically altered the hospitality sector. Simply put, things now are not the same as they were in. The coronavirus has caused more procedures related to hotel reservations, research, and exploration to go online.
The competition between hoteliers and other important hospitality agents will inevitably increase as more items move “online.”
Yet, if you use the proper SEO technique, you can survive even the most trying situations. In this article, we’ll look at why SEO is so crucial for increasing hotel traffic and conversions.
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It Helps to Outrank Competitors
Already, the hospitality sector was highly competitive. The coronavirus raised the bar significantly. But this is hardly the first challenge the tourism sector has encountered. In the past, the emergence of home-sharing services and Airbnb presented a comparable danger.
Nonetheless, hotels eventually recovered. Similar circumstances exist in the present pandemic, as nearly nobody wants to travel. Yet they still will—again. When they do, customers will have to sort among a variety of possibilities, and hotels will compete with one another once more.
The only way to prepare for that future unmet demand is through SEO and digital marketing. Only via optimization can you outperform your rivals.
You can start working on your SEO methods while you’re waiting for things to get better so that when everyone is ready to travel once more, you’ll have your search ranks to draw clients and boost reservations.
SEO is Crucial in Boosting Sales on Hotel Websites?
Improves Mobile Conversions
It’s crucially important how quickly a hotel booking website loads on mobile. Mobile readiness is therefore no longer an option. And while the majority of hoteliers and industry professionals would assert that they understand the significance of hotel SEO, few of them are aware of how to use mobile friendliness to increase conversions.
The problem is that Google has a mobile-first indexing strategy. Why does that matter? That indicates that the dominant search engine takes into account both the site’s performance on desktop later and mobile first. Prior to allocating rankings in search results, mobile friendliness is given significant weight.
Yet a hotel needs to do more than just make sure its website is mobile-friendly if it wants to increase bookings. Mobile should be used to promote bookings and conversions as well. Ensure that bookings are available on your mobile site as well.
A survey indicates that more than 39% of all OTA business is generated by smartphone reservations. Not only that, but mobile devices account for more than 70% of last-minute reservations. There are numerous ways for hoteliers to increase conversions using mobile. Nothing can harness that power and make it happen in real time like SEO.
Helps Secure Links From Other Sites
Google considers the quantity of high-quality links a website receives in relation to any given search query before allocating ranks. A site’s rankings will benefit from having more authoritative links pointing at it. A site with thousands of links connecting to it is more likely to achieve higher search engine rankings.
A website is considered trustworthy if it has more links pointing at it. Because so many other websites are linking to it, Google believes the site has high-quality content to give. It will consequently give you a higher position in SERPs.
As a result, link building is a common technique on many websites. Getting links from other websites is a requirement. There are numerous ways to go about it, including:
- Guest posting on other blogs
- Creating high-quality/viral content that attracts links naturally
- Asking for links
Link building can be a little challenging for hotels. Instead, they may get in touch with websites that post press releases and request permission to publish something interesting, like an announcement or anything.
Improved Search Rankings
Making ensuring you appear in search results for all relevant search terms and keywords related to your hotel or resort is the primary goal of SEO. It’s straightforward: the more people can find you, the higher you will show in search results. You can reach more customers and increase sales and conversions.
None of it would be feasible without a thoughtful SEO approach. Your phone number and all of your other contact information should ideally be as easily available among the top search results as feasible.
There is nothing quite like search engine optimization to ultimately result in better conversions and bigger revenue if you can get it to bring you more traffic.
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Brings Your More Qualified Traffic
With the help of SEO, you can be sure that the traffic you receive is well targeted. For illustration, suppose a prospective client is seeking for a resort in a specific area.
Your website should draw visitors who are seeking for resorts in their selected area and pricing range with the correct optimization strategy. It shouldn’t draw those searching for an affordable motel in the suburbs.
The likelihood that they will get in touch with you and complete a booking is significantly higher when you draw in relevant traffic.
As you can see, SEO is no longer a viable strategy for the hotel sector. Search engine optimization has a tone of different techniques to dramatically increase their conversion rate.