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Amazon Starts Smart Commerce in India To Digitize Offline Stores

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Amazon India, an e-commerce platform, has announced the launch of its Smart Commerce program in India, which would see local establishments transformed into “Digital Dukaans” to help the company expand its retail footprint.

“We are very pleased to announce the introduction of Smart Commerce. Local retailers will now be able to use Amazon’s best practices to serve customers wherever,” said Amit Agarwal, Amazon’s senior vice president.

The debut was announced at Amazon Smbhav Summit 2022, which was held for the third time. It’s aimed at Amazon’s goal of digitizing 1 crore small businesses by 2025. According to Amazon’s announcement, the company wants to help small businesses digitize their operations, improve customer in-store experiences, and open their own online marketplaces.

“Smart Commerce will deliver its first set of solutions to assist local retailers with digitizing billing and inventory management in the coming weeks.” The business claims that “this will be followed by the availability of technologies that will enable them to construct their own online storefront in minutes and service their consumers through a simple voice and chat-based buying experience.”

Amazon announced in January 2020 that by 2025, it would digitize 10 million MSMEs, earn $10 billion in cumulative exports from India, and create two million employment.

“We are humbled to share that we have already digitized over four million small businesses and local stores, are on track to enable $5 billion in cumulative exports and have created over 1.16 million direct and indirect jobs in India, including 1,35,000 new jobs in the last year,” said Manish Tiwary, Amazon India’s country manager.

According to sources, Amazon India launched a Smart Stores program in 2020, which offered physical businesses with QR codes to make digital payments using Amazon Pay.

According to reports, India has the world’s fourth-largest retail market, valued at $810 billion. In addition, the country’s ecommerce sector is expected to reach $200 billion by 2026.

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