Creating brand equity is one of the most difficult tasks for a company. The value of a brand is basically the perceived value of the company and its product in the eyes of customers. A great company may not necessarily have great brand equity. The year 2020 has been a devastating one for the brand equity of many companies. However, not all companies saw a drop in their brand values. Some companies were able to assert the dominance of their brand equity with customer-friendly policies. If you want to know more about these brands, here are the ten most valuable brands in the world.
Most Valuable Brands in 2021
Our list of the world’s ten most valuable brands is based on Visual Capitalist brand equity data. Below are the top ten most valuable brands in the world:
Apple ($323 billion)
This name is not surprising at all. Apple is undoubtedly the most popular name in the world. Unlike many other companies, Apple was able to increase its brand value by 38% in 2020. This American company design manufactures and sells smartphones, computers, tablets, wearable devices, and accessories. In addition, the company offers various related services, such as Apple Music, Apps, and more. The iPhone from Apple is one of the most popular products in the world.
Amazon ($201 billion)
It is another very popular American tech company. Amazon was able to increase its brand value by 60% last year. It has a market capitalization of $ 1.59 trillion. It is the largest e-commerce company in the world. Amazon also offers network services (Amazon Web Services), streaming services, and hardware products. It was founded by Jeffrey P. Bezos in July 1994 and is based in Seattle, WA.
Microsoft ($166 billion)
It is an American technology company that has been able to increase its brand value by 53% in 2020. Microsoft develops and offers software, services, devices, and solutions. The company operates primarily through three business divisions: Smart Cloud, Business Processes and Productivity, and more personal computing. Microsoft has a market capitalization of $ 1.77 trillion and is based in Redmond, WA.
Google ($165 billion)
It is another popular American tech company. In 2020, Google experienced a 1% drop in its brand value. The search giant offers a series of services to users, corporations, and advertisers. Google primarily focuses on search, operating systems, advertising, platforms, hardware, and business products. It has a market capitalization of 1.41 billion and is headquartered in Mountain View, CA.
Samsung ($62 billion)
It is the only non-US company in the top five. This South Korean tech company was able to increase its brand value by 2% last year. Samsung manufactures and sells electronic devices and computer peripherals. The company operates through three divisions: Device Solutions, Mobile Communications and Information Technology, and Consumer Electronics. Samsung has a market capitalization of 278.7 billion and is based in Suwon, South Korea.
Coca-Cola ($57 billion)
It is an American food and beverage company that experienced a 10% drop in its brand value last year. Coca-Cola manufactures, markets, and sells non-alcoholic beverages, including soft drinks, water, sports drinks, juices, and more. The company owns several popular global brands, including Coca-Cola, Diet Coke, Fanta, Sprite, Minute Maid, Georgia, and more. Coca-Cola has a market capitalization of $ 218.15 billion and is headquartered in Atlanta, GA.
Toyota ($52 billion)
It is the only Japanese car company, as well as the second car company on this list. Toyota experienced an 8% drop in its brand value in 2020. It manufactures and sells motor vehicles and parts. The company operates through three segments: automotive, financial services, and all the others. Toyota has a market capitalization of 173.3 billion and is based in Toyota, Japan.
Mercedes ($49 billion)
It is a German automotive company that experienced a 3% drop in its market value last year. This brand is associated with luxury. The Mercedes brand is used in luxury cars, buses, and trucks. In addition, the company focuses on sponsorship. It primarily sponsors events that attract a wealthy crowd, such as golf, tennis, and New York Fashion Week. China is its largest market, followed by the United States.
McDonald’s ($43 billion)
It is an American fast-food company, which experienced a 6% drop in the value of its brand last year. McDonald’s is primarily concerned with the operation and franchising of restaurants. The company operates through the following segments: US; International operated markets; and International Markets with Licenses for Development and Corporate. The last segment consists of the affiliate and development licensee markets in the McDonald’s system. McDonald’s has a market capitalization of 159.01 billion and is based in Oak Brook, IL.
Disney ($41 billion)
It is a family media and entertainment company in the United States. Disney experienced an 8% drop in its brand value in 2020. It operates through the following segments: Direct-to-Consumer and International (DTCI); Parks, Experiences and Products; Studio Entertainment and Media Networks. Disney has a market capitalization of 358.53 billion and is based in Burbank, CA.