Today’s digital marketers are swimming in such a sea of data that it can feel like they’re drowning and treading water at the same time. Then, gloriously, artificial intelligence steps into the data sea to serve as your life jacket.
Artificial intelligence has received a lot of attention in recent years due to its importance in transforming businesses and strengthening industries. It’s changing the way we do business, especially in light of the recent economic downturn.
AI has progressed from Rosie the Robot to IBM’s Watson, and it now serves as a tool for humanity. The reality is that technology, particularly AI, is rapidly gaining market share and will continue to do so in the coming years. It’s also safe to say that the digital marketing industry is always changing, with new technologies being introduced on a daily basis. As a result, there’s no denying that some of these technologies have the potential to drastically alter our perceptions of the online consumer journey.
Chatbot technology has exploded in popularity in recent years, and it’s no surprise that this trend will continue as AI advances. According to a recent study by Semrush, 40% of marketing and sales departments value AI technology and machine learning more than any other department for their success.
What impact will AI have on digital marketing in 2022?
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1. Targeted Marketing
One of the most important aspects of targeted marketing is persuading your target audience. But how do you persuade someone you don’t know?
AI is the future of digital marketing in the coming year, whether it’s in virtual assistants, predictive customer segmentation, or smart design for personalized customer experiences.
Traditional marketing is less effective than marketing that targets people based on their broad inclinations. Marketers may utilize customized data to evaluate whether buyers will be interested in a product before asking them to pay anything at all, thanks to artificial intelligence.
2. Marketing Automation and Personalization
Have you ever wondered whether you could automate your content creation while keeping it precisely personalized? Yes, you certainly can. Marketing automation and personalisation combined with artificial intelligence creates a level of customization in marketing that is unrivaled. Businesses can gain a substantial advantage in the struggle for clients by doing so, resulting in increased sales and revenue in the post-pandemic era.
Is it audible? As you read this, you’re surrounded by a faint sound of artificial intelligence. It’s an automatic email from the service you signed up for, and it’s coming from your inbox. It’s automatic, but it’s also individualized.
Pay-per-click (PPC) advertising, display advertising, conversion rates, search engine marketing (SEM), keyword research, SEO, social media marketing (SMM), and website analytics can all be automated with AI solutions.
3. Predictive Analytics-driven Personalized Recommendations
Rosetta is a project created by the Facebook team. This project aims to use AI and machine learning to recognize text in photographs and videos in order to improve the quality of material users see in their news feeds, IOS suggestions, and other Facebook locations. This project investigates the use of artificial intelligence (AI) to improve the user experience by determining what individuals are interested in and improving their Facebook participation.
Predictive analytics, often known as predictive modeling, delivers actionable data that would otherwise be hidden. It’s a method of predicting people’s future behavior based on historical data and testing runs.
With AI in digital marketing, we can provide users with individualized recommendations, resulting in increased user retention and repeat usage.
4. AI-driven Content Marketing
In the digital age, advertisers are increasingly discovering that adopting tools to assist them acquire deeper insights into customer behavior gives them a competitive advantage.
Reaching the right people with the right message at the right time is the key to marketing and growth. This is sometimes accomplished through performing market research to understand what issues people are worried about from a cultural and societal aspect, as well as reviewing macro-level facts about your target market (age group, income, education level). If you want to give your audience a reason to read your message, segmenting that information and shaping it into something you can market to them is critical. This is where artificial intelligence (AI) comes in.
In the dissemination of material, artificial intelligence is beginning to play a significant role. It assists by anticipating subjects that are likely to attract attention and delivering material with pinpoint accuracy around such themes.
Artificial intelligence is used by B2B and small businesses to generate content recommendations to customers based on past purchases, browsing preferences, and demographic data. This technology outperforms traditional direct marketing approaches because it provides clients with far more engaging information and avoids many of the drawbacks of the previous method, such as the need to send out a large number of catalogs.
5. Customer Relationship Management (CRM)
Companies like Zendesk, Salesforce, and IBM spend a lot of money creating artificial intelligence that can engage with clients more humanly.
Artificial Intelligence (AI) enables businesses to:
- Get real-time insights into how your customers interact with you through the many channels you use to communicate with them.
- Assign cases to the most appropriate support group automatically, then utilize predictive analytics to decide the best next step.
- Chatbots can be used to offer knowledge via automated workflows, which can be a very cost-effective approach to grow your customer base.
- Analyze customer data to determine which prospects are most likely to become customers, and then assist organizations in nurturing these relationships.
Machine learning, big data, emotional intelligence, and the three V’s are the most exciting trends in my opinion (Verification, Validation, and Veracity). Some of these trends may fade as time passes, but they are now hot subjects. By 2022, skilled digital marketers will take advantage of AI’s ability to read emotion, such as how pleased their customers are with their offering. Marketers may track views on their product or service using tools like chatbots and take action immediately (whether that means changing their product or offering a return).
Artificial intelligence is not a new concept. More firms are able to use AI because to technological advancements. And as more companies do so, the regular B2B entrepreneur will reap significant benefits. Artificial intelligence (AI) will be critical in digital marketing and business in general by 2022. But it’s just as crucial to consider how these companies may employ AI to provide meaningful services rather than merely replace their human equivalents.