Hair color has become a popular beauty trend in Pakistan, no longer just a means to cover grays but also a way to express personal style. Whether you’re going bold with bright shades or keeping it natural with soft browns and blacks, choosing the right hair dye can make all the difference. The Pakistani market now offers a wide range of hair color brands that cater to various hair types, preferences, and budgets.
In this article, we will explore the top hair color brands in Pakistan (2025), highlighting the best options for dry, damaged, normal, or oily hair. We’ll also look into factors like longevity, affordability, ammonia-free formulas, and natural ingredients. Whether you’re coloring at home or visiting a salon, this guide will help you make an informed choice.
Why Choosing the Right Hair Color Matters
Before diving into the list, it’s important to understand why picking the right hair color brand in Pakistan matters:
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Hair Health: Low-quality dyes can cause breakage, dryness, or allergic reactions.
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Color Payoff: Some brands provide richer, longer-lasting color.
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Hair Type Compatibility: A color that works for oily hair might not suit dry hair.
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Chemical Composition: Many people now prefer ammonia-free hair color or dyes enriched with oils and natural extracts.
1. L’Oréal Paris
A Premium Choice for Shine and Strength
L’Oréal Paris remains one of the most trusted and globally recognized hair color brands in Pakistan. Its Excellence Crème and Casting Crème Gloss lines are especially popular among Pakistani women.
Key Features:
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Offers over 30+ shades
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Long-lasting results
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Formulas enriched with Pro-Keratin and ceramides
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Ammonia-free options available
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Suitable for normal to dry hair types
Why It’s Great for Dry Hair: L’Oréal’s formula is hydrating and protects hair from becoming brittle post-coloring. It’s especially ideal for those with chemically treated or naturally dry hair.
Popular Variants in Pakistan (2025):
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Casting Crème Gloss (No Ammonia)
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Excellence Crème (Triple Care Protection)
2. Garnier Color Naturals
The Budget-Friendly Herbal Option
If you’re looking for affordable yet effective hair color in Pakistan, Garnier Color Naturals is a go-to brand. It’s widely available, easy to use, and enriched with nourishing oils.
Key Features:
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Olive oil, avocado oil, and almond oil-enriched formula
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Creamy texture that spreads easily
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100% gray coverage
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Ammonia-free
Best For: Normal and dry hair types, especially for those wanting a natural look.
Why It’s Among the Best Hair Dye in Pakistan: Garnier offers one of the most nourishing experiences at a pocket-friendly price, making it ideal for students and housewives alike.
Top Shades in 2025:
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Natural Black
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Burgundy
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Light Brown
3. Revlon Colorsilk
Salon-Quality Results at Home
Revlon Colorsilk is known for delivering salon-like hair color at home. It’s an internationally renowned brand, and its products are readily available in Pakistan through online platforms and large retail stores.
Key Features:
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3D Color Gel Technology
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Long-lasting shine
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Ammonia-free
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Infused with keratin and silk proteins
Perfect For: Oily to normal hair. The lightweight formula doesn’t weigh hair down.
What Makes It a Top Hair Color Brand in Pakistan: Revlon’s unique 3D gel technology provides a natural-looking multidimensional color that Pakistani users love.
4. Keune Hair Color
Professional Excellence for Serious Hair Lovers
Keune is a professional-grade salon hair color brand that has gained a loyal following in Pakistan, especially among stylists and salons.
Key Features:
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Tinta Color (salon-exclusive)
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So Pure Color (100% vegan and ammonia-free)
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Long-lasting and vibrant color
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Mild fragrance
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High pigment concentration
Best For: All hair types, particularly colored or damaged hair.
Why Professionals Prefer Keune in Pakistan: The brand’s ability to blend custom colors and its low-damage formula make it a salon favorite.
5. Olivia Hair Color
Local Trust and Affordability
Olivia is a homegrown Pakistani brand that has stood the test of time. It’s widely used across the country, especially for routine touch-ups.
Key Features:
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One of the most affordable hair dyes in Pakistan
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Cream and powder formulas available
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Provides basic coverage
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Range includes Natural Black, Brown, and Burgundy
Best for: People looking for low-cost hair dye solutions in Pakistan.
Why It’s Still Popular: While not as advanced as imported brands, Olivia serves the needs of consumers seeking basic and economical hair coloring.
6. Schwarzkopf Palette
German Quality with a Color-Intense Formula
Schwarzkopf Palette is another premium brand available in major Pakistani cities and online. It offers a vibrant and long-lasting color payoff.
Key Features:
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Intense color that lasts up to 8 weeks
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Nourishing oils included
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Options for high lift blonde and fantasy colors
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Professional-grade finish
Best for users who want bold and bright colors.
Popular Shades in 2025:
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Deep Red
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Ash Blonde
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Midnight Blue
Why It’s Among the Top Hair Color Brands in Pakistan: Ideal for adventurous color changes and total hair makeovers.
7. Vatika Naturals by Dabur
Natural Herbal Color for Sensitive Scalps
Vatika is known for its herbal and natural products, and their hair colors are no exception. It’s a great option for users who want to avoid harsh chemicals.
Key Features:
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Natural henna-based formula
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Enriched with hibiscus, amla, and coffee extracts
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Suitable for sensitive scalps
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No ammonia
Best For: Sensitive or allergy-prone users who prefer gentle color enhancement over strong pigmentation.
Why It’s Gaining Popularity in Pakistan: As awareness of chemical-free beauty grows, Vatika provides a reliable natural alternative.
8. Wella Koleston
Trusted by Professionals Globally
Wella Koleston is a high-end brand that delivers exceptional color depth and richness. Though on the pricier side, its salon-level quality justifies the cost.
Key Features:
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Deep hydrating formula
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Long-lasting shine
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Advanced color-lock technology
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Suitable for frequent coloring
Best For: Professional use and individuals who want luxurious hair color results.
What Makes It Unique in the Pakistani Market: The intense shine and color vibrancy make it ideal for bridal or special occasion looks.
9. Herbatint
Organic and Vegan Option
Herbatint offers a natural and organic hair coloring experience that is free from parabens, alcohol, and fragrances. It’s ideal for health-conscious consumers in Pakistan.
Key Features:
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Certified organic
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100% grey coverage
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No ammonia or harsh chemicals
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Cruelty-free and vegan
Best for coloring during pregnancy or for people with extremely sensitive skin.
Why It’s Trending in Pakistan in 2025: As the wellness movement grows, more Pakistani women are switching to organic products, and Herbatint meets that demand.
How to Choose the Right Hair Color Brand in Pakistan
When selecting the best hair color for your hair type and lifestyle, consider these key factors:
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Hair Type: Is your hair oily, dry, or chemically treated?
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Color Goals: Do you want natural coverage or a bold new look?
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Budget: Local brands are affordable, while international ones may cost more.
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Chemical Sensitivity: Go for ammonia-free or herbal formulas if you’re prone to allergies.
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Maintenance Level: Permanent colors last longer but need root touch-ups.
Final Thoughts
The demand for hair color brands in Pakistan is growing with every passing year. From global giants like L’Oréal and Revlon to local staples like Olivia, the options are plentiful and varied. In 2025, brands are not only competing on color variety but also on nourishing formulas, chemical safety, and affordability.
Whether you’re dyeing for fashion or function, there’s a perfect match for every hair type and personality. Remember to do a patch test before applying any new dye, and always follow the instructions for the best results.
