Social Media Trends to Watch Out For in 2020
A new year and decade are here so its time to prepare yourself. Everyone is optimistic and wants to start the year off with a bang. Many people want to be ready for whatever comes next. They’re all curious about the emerging trends and changes. So let’s look at some of the biggest social media trends for this year. They may be bad for employee productivity but they’re not going anywhere any time soon.
More Ad Money for TikTok
TikTok is growing fast each day. In fact, all major memes now directly come from the social media app. According to Fast Company, the average user spends at least 45 minutes per day on TikTok. This is big because it’s more time than users spend on Facebook.
As the tides keep swinging in its favor, TikTok will most likely siphon incremental ad budgets from Facebook.
Read more: How To Boost Your Tiktok Followers in 2020
Facebook Will Not Stop Investing in Long-Form News Shows
Especially on those that focus on Europe. The social media site’s bid for long-form, episodic content shows no indication of pausing, leading to more mid-roll programmatic advertising opportunities for various brands.
More Ads Within Instagram Stories
As you might have noticed, Instagram story ads have increased in frequency over the last few months. The rate is so noticeable that it is beginning to detract from the overall user experience. It is well-known that Instagram was experimenting with increasing ad volume in Stories through back-to-back Stories ads from different brands. Now that will really irritate the users.
Read more: Instagram: How to create your Top Nine 2019
Instagram’s Decline in Organic Reach Will Not Stop
Its looks like Instagram will inevitably follow Facebook’s path. Organic reach will continue to decline as brands must continue to pay more to access the community they’ve invested so much in cultivating. The latest data clearly show a steep decline over time and it shows no sign of stopping for the next 12 months.
Facebook Groups Will Become a Huge Opportunity for Brands
Facebook is facing some serious challenges as audience growth stagnates and young people leave the social media site in droves. Facebook is looking to find a purpose in this generation’s young adults and it thinks that will come in the form of Groups.
There’s a shift in Facebook’s policies as its starting to change the user experience in order to put Groups and communities in the center of the platforms. This presents a great opportunity for businesses that act quickly and cultivate their own communities on the platform.
Twitter will still remain the most cost-effective chance to reach many people
Twitter still retains its value even after going through constant changes since its inception. A well written and well-timed tweet can go viral, reaching millions without having to spend the big bucks.
Seeing Wendy’s and other fast-food brands succeed at Twitter wit, we’re sure to see other brands try their hand as well.
More Brand Podcasts on the Horizon
Podcasts present an opportunity for brands to create self-owned media outside the influence of social algorithms and change their content.
From an investment point-of-view, it’s easy to enter the podcast game. This will tempt many brands to create their own podcasts in the near future. Of course, many will miserably fail but those that will succeed can reap big rewards.
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