The key to building and sustaining organic traffic is to know the best SEO tools available. Nowadays there are many options in the market, which makes it difficult to know where to start. Should you invest in software or use a free program and do your own SEO analysis?
It does not matter if you are a search engine expert or if you just want to learn how Google works, these are the best SEO tools for keyword search, link building, traffic analysis and understanding of the competition.
The best SEO tools for keyword search
The keywords are the foundation on which to build traffic on your site.
Regardless of what you’re writing, it’s important to understand your target audience, which means knowing the search terms they’re using on Google.
There are many SEO tools to do this keyword search, but whether you’re running your own startup or launching an agency specializing in SEO, the following tools offer you the most useful information.
SEMrush is one of the most popular SEO analysis options in the market. It allows you to monitor paid traffic, social network traffic and, of course, mobile and desktop traffic.
But it also has a popular keyword search tool . Enter a word or phrase and this search engine will tell you the search volume, the potential, the difficulty and the companies that are competing and that have already positioned themselves with it.
SEMrush also recommends related keywords and helps you build a strategy that involves going after longtail keywords or keywords with more than three words.
This is just one of the features of SEMrush, but you can also audit your website by measuring the quality and quantity of your backlinks .
Google Keyword Planner
As SEO analysis is becoming extremely important for YouTube, Amazon and the App Store , many entrepreneurs are mainly concerned with how their content appears on Google.
You will need to have a Google AdWords account to access Google’s Keyword Planner features , but the tool is free to anyone who has an account on Google.
This tool has two main functions: discover keywords and find metrics.
In the first scenario, you put the words related to your industry and Google gives you a suggested list of keywords that include monthly searches, cost-per-click estimates and competition.
In the second scenario, you can use the tool to compare analytics of the keywords and shows you the number of impressions and clicks in a period of 30 days with a specific audience.
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It also shows you how much this could cost you.
Of course, the main objective of optimizing your SEO is to avoid paying for ads, but knowing the costs can be quite useful, especially when calculating how much you could save if you do an SEO optimization strategy.
Do you want to learn about keywords without having to invest in an SEO tool? Ubersuggest is a free program that allows you to obtain information related to a keyword or a domain.
Specifically, this tool tells you the volume of a keyword, the average cost per click, and the difficulty of positioning it. It also suggests longtail words and shows you the best positioned site with the word you entered.
If you enter a URL in Ubersuggest it shows you the organic traffic of the site and the keywords with which it positions, in addition to quantifying the number of backlincks and recording the evolution of SEO optimization in a website during a certain period of time.
keyword.io reviews current searches for keywords on different platforms such as Google, Amazon, YouTube, Alibaba and Wikipedia. If you are looking for words beyond Google this can be a very useful tool.
Once you enter a keyword and select your region, keyword.io will create a list of hundreds of longtail keywords related to your search that you can easily filter. You can search for Wikipedia-specific words or search on any of the platforms.
To export the list and see the volume of searches and related keywords, you have to pay for the PRO version.
SEO analysis to build links
Another important component to optimize your website is to create a domain with authority outside your page, which is basically the way in which other sites connect with yours, affecting the way in which Google perceives your website. The more backlinks your site has, the better Google considers it as a source of information.
Remember that not all links have the same value. The more reputable the domain that is linking you, the more valuable the backlink will be to your site.
Moz Link Explorer
In addition to the option to manage your blog, Moz offers search optimization software.
Moz has an SEO tool that can audit your site, including keyword metrics such as search volume and SERP analysis, which is the review of the three websites best positioned for that keyword.
Moz also has a tool that explores links that detects problems in the structure of a website. Is Google indexing all your links? How are your backlinks affecting your reputation? What can you learn from the link structure of your competition? Moz SEO monitoring can give you all this information.
Measuring traffic through SEO
Measuring organic traffic to your site (the number of people who find your page through a search and not advertising) is the only way to know if what you are doing is working to optimize your search engines.
Google Search Console
A great way to know if your SEO is working well in Google is to obtain that information directly from Google.
The Google Search Console (Google Search Console) shows you everything you need to know about your website on Google, including the frequency with which it appears and the keywords by which they find you. It also shows your CTR ( click-through rate ).
In addition, this tool has the potential of indexing that a website has as well as problems with junk mail and the sites that are linked to yours. And all these functions are free.
The best SEO tools to audit your website
Do not know where to start with the optimization of your website or what to do next? The only way to improve the SEO of your site is to understand what you need to improve, and this starts by auditing your website.
A web audit is when you use a program to read your website in the same way Google would.
This involves finding big or small errors that can be fixed on your site, accounting for organic search information and analyzing backlinks. An audit usually considers factors such as page load speed, content quality and HTML tags.
Most of the tools on this list have an audit function as part of their SEO review, but using a different program might throw you contradictory information, which means it’s worth doing SEO analysis with several programs because the information is not same.
Ahref is one of the most comprehensive SEO tools to audit your website. In a few hours, Ahrefs reads every page of your site and generates a report about it.
Ahref’s SEO monitoring includes a wide variety of features, starting with the general health of the qualified site against a graph of previous audits.
Another important feature when auditing your website is to understand how internal and external links work. Ahref will find 404 errors, pages that load slow, orphan pages and broken pages.
It also reviews the internal problems of the site, including the quality of the content. Are there enough words in the texts? Do you have duplicate content? Ahref also identifies that kind of problems.
The site audit is just one of the SEO tools Ahref has. The complete package includes a keyword browser, content browser and site browser that provides information on keywords, traffic, links and more things you may need for your site, and your competition.
The best SEO analyzers in the market
Ignoring the digital component of entrepreneurship is no longer an option, and considering the costs of advertising on Google, having a good SEO strategy is more important than ever.
This means having the best SEO tools to do keyword research, measure traffic, understand the competition and audit your website. For those who are new to SEO analysis, a good place to start is to use a free tool about keywords, links and website structure. But to have long-term results it’s worth investing in a paid SEO meter so you can see what works in the long run.
Success in SEO involves making changes, monitoring results over time and remembering that you have to adapt Google’s strategy every time it updates its algorithm.