We’ve made all of the Amazon, Facebook and Google , and IBM and Microsoft to make significant investments in the field of artificial intelligence has been marketing world has changed rapidly, offering brands became based on a large number of ways to customize campaigns and provide content and experiences based on the consumer ‘s intention at the present time.
Here are three ways in which brands and marketers can take advantage of artificial intelligence to improve customer experience.
Understand customer journey through artificial intelligence
According to a recent study by Adobe , consumers spend nearly eight hours a day consuming digital content across multiple devices.
“By utilizing real-time location data, coupled with artificial intelligence, marketers can now identify patterns to better understand the consumer’s mindset, where, when, and how to reach them more effectively,” said Bill Billups, CEO of Billups.
Personalize the content on a large scale
There is tremendous potential to make content creation more efficient by using natural language processing and artificial intelligence. In fact, Gartner estimates that 20 percent of all business content this year will be produced by machines.
Artificial Intelligence can take creative decision-making from long and arduous to near-instantaneous. Moreover, artificial intelligence can also help to create more personalized and personalized experiences for customers in real time.
“Thanks to artificial intelligence and automated learning, marketers can design expertise and a more effective and extensive experience, and now you can pull real-time experience data and use it to develop and deliver the best creative concept in the image or content for the consumer right now,” says Thom Grohler, CEO of Fjuri.
Enhance content performance with artificial intelligence
Marketers today need a multi-channel approach to understand the customer’s journey from start to finish, including the content formats, platforms, and channels that will get your content to the right customer at the right moment.
In the end, you want to provide a fully customized solution to the individual level, yet the challenge is the amount of data that data marketing companies collect every day.
The future of AI may be uncertain, but smart marketers must find innovative ways to leverage their potential and improve your understanding of the customer. In addition to improving and customizing customer experiences with your brand, the possibilities are endless. No matter what happens with artificial intelligence, there is one thing to be sure, that companies and marketers who do not adopt them now can lose an important strategic advantage and risk losing their competitive edge in the market for the future.